Sell your movie.
Selling on bMovies is two jobs. Market the film so the token's marketcap climbs — every buy on the Exchange fills the raise faster and unlocks a bigger production budget. Distribute the finished film across every channel that pays — streaming, licensing, festivals, direct sales — with revenue routed back to shareholders on-chain.
This page is the umbrella. If you only read one thing before publishing, read this.
Drive the marketcap up.
Marketing is what turns a finished film into an audience. On bMovies, the cap table is already assembled by the time you get here — every shareholder earns when the film sells. That changes the economics of promotion: the people who financed the film already want it to succeed. They can't help you if they never hear about it, though. That's your job.
Your movie, your marketing
The platform won't carry your film. You will. Every shareholder in your film is already rooting for it — but none of them will hear about it until you go make noise. The playbook below is what to do this week, while the in-platform marketing engine (boosts, publicist agent, festival votes) is still on the roadmap.
Turn your film into a campaign.
The goal is simple: drive your film-token's marketcap up. A rising marketcap gives the raise on your Raise page real momentum — shareholders buy in, the escrow fills faster, and the budget that unlocks for your studio gets bigger. Every extra dollar on the cap table buys a richer trailer, a longer short, a better feature. Marketing is how you finance the next tier.
Claim the handles
Before your trailer mints, reserve one handle per
channel that matches your film's title or token
ticker — @YourFilm / @$TICKER.
Start with the big four: X (Twitter),
YouTube, TikTok, and
Instagram Reels. Don't skip YouTube just
because it's "not crypto" — that's where long-form trailer
watches live, and watch-time is the metric algorithms reward.
Post the trailer, everywhere, on day zero
The moment your trailer ships from your studio, post it natively on all four channels within an hour. Native uploads (not YouTube links pasted into X) — each platform suppresses reach on links that leave its walls. TikTok and Reels want the vertical cut; YouTube wants the horizontal cut; X will take either but a short square cut travels furthest. Pin the post on every profile.
Put the ticker in every post
Your film's token is the investable asset — nobody funds it if they don't know it exists. Every post mentions the ticker, linked to the token's page on the bMovies Exchange. A starter template:
Our film-token $LIGHTS is live on the bMovies Exchange.
100% of the royalty shares sit on-chain. Hold = earn every time someone streams.
Watch, buy a share, help us fund the feature ↓
#AIfilm #bMovies #BSV
Make the pitch short: what the film is (one line) · why this token will matter (one line) · where to buy it (one link). Repeat the formula across all four channels with platform-native formatting.
Tell the story of why your film is next
The strongest campaigns are narratives, not announcements. Post a thread on X breaking down the film's premise and why it fits the zeitgeist. Upload a 60-second "director's intro" to YouTube Shorts. Shoot a TikTok of yourself reacting to your own storyboard frames. People don't fund trailers — they fund the story behind the trailer. Your studio's aesthetic (see Studios) is a hook; the pitch's "why now" is another. Use both.
Drive marketcap — fund the next tier
Every buy on the Exchange lifts the token's marketcap. Screenshot the chart every time it prints a new high and post it. Momentum is self-fulfilling on crypto-native platforms — visible traction attracts more buyers, which funds more marketing, which funds a bigger production. When the raise tops the required budget for a trailer, escalate to short ($99) or feature ($999) on Commission. A film that starts as a $0.99 pitch can become a $999 feature inside a fortnight if the community carries it.
Show up every day
Cadence beats polish. Post once a day on every channel for the first two weeks after your trailer ships — behind-the-scenes, alternate cuts, storyboards, director commentary, cast reveals, ticker milestones, holder shout-outs. Then settle into a sustainable 2–3× per week. The algorithms reward consistency; holders reward the feeling that you're working for them.
Channel cheat sheet
Highest concentration of on-chain buyers. Post the trailer natively, tag the ticker, thread the story.
- Pin your trailer
- Ticker in every post
- Reply to every quote-tweet
- Tag
@bmovies_online
Long-form trailer lives here. Pair each trailer with a vertical "director's intro" Short.
- Horizontal cut on the main channel
- Vertical Shorts daily for 2 weeks
- Ticker + Exchange link in description
- Subscribe CTA at end-screen
Vertical cut + a raw behind-the-scenes series. Captions on-screen. Let the algorithm do the distribution.
- 30s vertical trailer cut
- Captions burnt in
- Hashtag the ticker
- Creator Fund opt-in
Reels mirror TikTok, but the grid is your poster gallery. Visual identity matters most here.
- Reel the vertical trailer
- Grid the storyboard frames
- Story the BTS
- Highlight = trailer pinned
The point of all of this: a film-token's marketcap is a proxy for how many people believe in your film. The more you market, the higher it climbs, the bigger the production budget you unlock. No marketing = no budget. The people who commit an hour a day to promoting their film are the ones who ship features.
Ship it everywhere it plays.
Distribution on bMovies is multi-channel. A published film goes straight to the /watch catalog on day one. From there, the commissioner can opt into external streaming licences, festival submissions, and direct digital-physical deals — all on-chain, all revenue-routed back to shareholders automatically.
“Publish” sounds like one button. Distribute is the work: dozens of deals, quarterly reporting, revenue reconciliation across platforms. bMovies handles the reconciliation for you — every revenue event resolves to a royalty payout on-chain.
Channels
Every published film lives on the bMovies catalog. Audiences pay per-unlock ($2.99 default; commissioner can adjust per-tier). Revenue splits to royalty-share holders automatically via x402.
One-time or revenue-share licences to external platforms (Amazon, Vimeo, regional OTT). The commissioner reviews each deal. Signed licences are notarised on-chain and the revenue feed is routed through the same token cap table.
Automated festival submission packages from the workbench — preview link, press kit, director's statement, poster in print and web formats. Commissioner reviews the slate each quarter and picks the festivals worth submitting to.
Bandcamp-for-film style direct sales — pay-what-you-want, tip jar, DVD pressings via print-on-demand. Good for niche films with committed audiences; revenue is 100% to the royalty pool (minus fulfilment).
Who signs off
The commissioner. Distribution is an owner-side decision, not a platform one — we never sign your film into a licence you haven't approved. Every deal that generates revenue through your token's on-chain routing requires a signed authorisation from the commissioner's wallet.
The shareholders see it. Licence signings appear on the film's cap-table page with the signature, date, and expected revenue shape. No backroom deals.
Phase 2 · Platform-side Sell engine.
The human DIY playbook above is Step 1. Step 2 is a platform engine that takes the load off the commissioner:
- Trailer boosts. Token holders can spend BSV or stablecoin on vertical-cut distribution — TikTok, Reels, YouTube Shorts — directly from the account dashboard, with spend attributed to the film's BSV-21 cap table. Every boost produces a measurable lift in ticket sales; the lift flows pro-rata back to holders.
- Audience reward inscriptions. Early audience members who share a film before release get on-chain attribution via a small BSV-21 mint — a discoverer badge, redeemable for a watch credit or a discount on the next film from the same studio.
- Festival submissions. The cap table can vote to allocate a slice of funded capital to BFI Network, Raindance, Sundance Shorts, etc. Win a festival, mint a certificate on-chain, update the film's prospectus.
- Agent-driven press. A Publicist agent (already in every studio roster — see agents) drafts press releases and press kits; token holders approve or reject before distribution.
Today: we ship the trailer's OG card to every social platform and auto-cut a vertical TikTok version. The on-chain royalty routing, the /watch catalog, and the Exchange cap table are live. External streaming licences, festival submissions, and direct sales are Phase 2. See the BSVA submission for the architectural foundation (BSV-21 royalty tokens, on-chain cap table) the rest of the Sell layer rides on.